Core Values.

These are the behaviors and skills that we value in our colleagues.
Acting with these values every day is best for our customers, our users and us.
Only people that demonstrate these consistently get hired and rewarded.

We strive for 100% customer success

People are at the center of our universe - we use technology to empower people to achieve goals that transform their business.

We always look for a way to deliver game changing value.
We reject incremental thinking.

We apply enterprise grade thinking to every size problem.
We make it work for every situation.

We don’t just fix problems, we act to prevent them from happening in the future.

Simplicity is hard. We simplify for our customers.


We do the right thing 100% of the time.
Integrity always trumps profit.

We admit and correct our mistakes, even the invisible ones.

We have a “plan B” 100% of the time.

We treat access to customers and users as a privilege.

We eat our own dog food.

We act with integrity and practice what we preach


We give and accept feedback, positivity, and recognition

Feedback is critical to getting better - we give it constructively and accept it gracefully.

We strive to “get comfortable with being uncomfortable.”
We don’t attach our personal selves to our ideas and we acknowledge that nothing is sacred.

We let others save face, even if they are wrong.

We show appreciation and gratitude often. We stay positive.

We value solutions over problems.


We communicate for ACTION.

We communicate with INSIGHT and BREVITY.

We communicate until it’s UNCOMFORTABLE.

We strive to be clear instead of clever.

We do repeat ourselves. We don’t assume context.
We ask questions until we understand.

We share updates regularly and avoid big bangs.

We maximize transparency and communication


We show up each day with energy and a bias for action

We take ownership of problems 100%. We don’t get blocked.
We don’t wait to be told what to do.

Once a decision is made, we execute on it ASAP.

We believe that “perfect is the enemy of good.”

We trust others to execute on their objectives.

We work on the most valuable thing we could be doing.

If we see something that needs to be fixed, we take responsibility and fix it.


We only hire A players.
We hold an unreasonably high bar for our peers.

We believe that a small team of A players can run circles around a large team of B and C players.

We work as a team, but we want engineers that can solve problems on their own.

We want our peers to be smart, to get things done, and to be curious.

We hire and work with only the best